PlattForm Services

With PlattForm Higher Education, taking your recruitment strategy to the next level can still mean cutting costs and increasing your ROI. As your partner, we will help you recruit more of the best and brightest students for your institution with a smaller budget. 

How? Expertly developed and executed direct mail campaigns designed to help you build relationships with more of the right prospective students – while cutting your costs. Our breakaway list development strategies ensure that your recruitment dollars are only spent on those prospective students who are most likely to proceed the furthest through the admissions process to streamline your search, save you money and help you enroll students who will thrive at your institution.

Target Your Ideal Candidates
Successful direct mail campaigns begin with exceptional list development strategies. At PlattForm Higher Education, your list of potential students is carefully created through a proven process involving your input, in-depth research and sophisticated demographic information. The result? We find the precise prospects who are most likely to enroll and thrive at your institution.

We will identify your ideal recipients by geographic location, previous education, lifestyle, life stage, organization affiliation, favorite activities, past vocation experience and much more. In fact, when it comes to creating your ideal list, the experts at PlattForm Higher Education leave no stone unturned. Often, identifying your ideal candidates involves a thorough examination of your current and past inquiries.

Strategically remarketing to potential students from your past lists can help you make the most of your marketing efforts and ultimately increase your ROI. Our rigorous attention to detail also means your list is free from duplicate entries and that you have the most current names and addresses.

Personalize Your Message
Mailings that really deliver are the ones that speak to your prospective students in a language they understand. Our direct mail professionals work closely with you in order to identify exactly who your target audience is. We learn what their interests are, where they live and what comprises their work history so your prospective students are as tightly targeted as possible.

Then, our award-winning writers and designers create a colorful, personalized printed document that features a strong, brand-supporting call to action. Whether you’re delivering a postcard to rev up interest in a new program or a personalized letter to alumni complete with tear-away referral cards, your mailing will be read and re-read multiple times and get passed along to other decision makers. In short, we’ll help you deliver customized direct mail pieces with a useful and effective lifespan that help you build your ideal inquiry pool. 

Enhance Your Strategy at Every Stage
By fusing experience, creativity and advanced technology, our expert direct mail professionals can guide you through each step of the process. From list acquisition to copywriting and design to distribution and tracking, we provide total search strategies.

And, giving you comprehensive support doesn’t end when you’ve received inquiries from your mailings. In fact, we thoroughly analyze your responses in order to guide you through the next stage of your highly personalized communications strategy. With our team of dedicated experts, your campaign is continually fine-tuned for maximum personalization and cost efficiency.

With our dedicated experts on your recruitment team, you have a partner with time, resources and experience. Let us help you succeed.