PFHE Announces Acquisition of Online College Search Portal AnyCollege.com

January 28, 2010 -- PlattForm Higher Education, a leading provider of marketing and communications services for colleges and universities, today announced the acquisition of AnyCollege.com, Moorhead, Minn., a search portal designed to be the most user-friendly, interactive resource for college-bound students beginning their college search process. The acquisition will help PlattForm Higher Education expand its efforts in becoming further entrenched with traditional colleges and universities.
 
We’re excited to work with AnyCollege.com’s colleges and universities to help them reach their enrollment goals through the site and with the additional enrollment marketing services we can deliverAnyCollege.com is one of the most comprehensive online research sources for the nation’s accredited colleges and universities. The layout and navigation were designed to allow users quick access to information and to connect with colleges that fit the users’ interests and profiles. The web site boasts several special offers and unique features, such as quarterly and bi-annual scholarship drawings – totaling about $15,000 – for first-time and graduate-level students and the ability to connect higher education professionals. In addition, the site provides access to college information request forms; information on featured colleges and universities; college videos; and other resources for students, parents and counselors.
 
“We’re excited to work with AnyCollege.com’s colleges and universities to help them reach their enrollment goals through the site and with the additional enrollment marketing services we can deliver,” said Brad Gibbs, Chief Growth Officer of PlattForm Higher Education. “The previous management team at AnyCollege.com has done an outstanding job of growing targeted traffic for their clients and developing a premier scholarship program for first-time enrollments and continuing education students.”
 
Cory Klinnert, President of AnyCollege.com, said, “I am very excited with the prospect that AnyCollege.com will be able to utilize the powerful resources of PlattForm Higher Education for continued growth and ultimately to provide a better product for our users and college partners.”
 
Through the acquisition of AnyCollege.com, partner schools will be able to access the full suite of services offered by PlattForm Higher Education, helping improve their marketing efforts with a trusted leader in the industry. Along with online lead generation, PlattForm Higher Education provides higher learning institutions with recruitment services including search engine marketing, email marketing, interactive media placement, web site design and development, direct marketing, and more.