The key to campaign management

Author: 

Aaron Edwards

Are you confident you are managing your interactive campaigns effectively – I mean, really confident?  If you’re having even a hint of doubt, keep reading.  

We all know the Web is constantly changing, and your marketing efforts should continually be evolving with it. To ensure what you are doing is working, you must effectively monitor and measure results. At PlattForm, we believe in making that as easy as possible for our clients so they can more efficiently manage their time.

Analytics and ROI
We understand that the better analytics and overall performance measurements you have in place, the more strategic you can be with your marketing dollars. In turn, that ultimately equates to better results and conversions and yields the best possible ROI. And that is why we developed eduAnalytics.

Our Solution
eduAnalytics is a portal that gives our clients full transparency into their interactive campaign performance. With the power of eduAnalytics at your fingertips, you will gain a better understanding of your best performing lead sources so you can focus your efforts on the channels that produce results and start converting more leads. It’s that simple.

eduAnalytics allows you to manage all of your interactive campaigns in one central location.  You will have access to eduAnalytics 24 hours a day, seven days a week, to look at high-level trending performance or a detailed report by campus, program, lead source, conversion, radius, time of day, and much more.  

If you want to focus on pushing a certain program, eduAnalytics gives you the flexibility to slice and dice the data in the way most conducive to your needs. Want visibility into all the creative you have on the Web?  With the click of a button, you can see all of your contact forms on the Web and never have to second guess if your creative is compliant. You can even generate inquiry and enrollment maps to visually see how your campaigns are performing and determine possible location or recruitment opportunities.

It doesn’t stop there – PlattForm not only gives you the analytics, but we work with you every step of the way and become an extension of your marketing team.  We strive to be the experts, giving you the strategy and solutions to drive results and help you achieve your overall goals. From campaign development, placement, analysis and even billing consolidation, PlattForm takes the work out of interactive campaign management.

What are you waiting for?  Find out how we can help improve results and efficiencies for you today!