Check out our podcast on ‘Smart Budgeting and Marketing Planning’. Vince Giambalvo, PlattForm’s Regional Vice President sat down with Jonathan Shores, Vice President for Enrollment and Marketing for Montreat College and discussed Shores’ approach to budgeting and marketing for the upcoming year, what’s new in higher education marketing and key strategies to employ to increase enrollment success.
Listen to the podcast!
With so many different marketing options availabke, it's easy to overlook some of the most valuable solutions. To make a big impact in your enrollment efforts, PlattForm recommends these five must-haves for your budget.
Key takeaways include:
Prompt inquiry response and continual nurturing is vital to optimal conversion rates and successful student enrollment. Here, we provide best practices for key admissions processes as well as industry trends.
The paper offers insights and guidance on the best marketing strategies for promoting adult education programs in a digital age, an analysis to help you determine which media will be most effective for your plan and guidelines for how to determine ROI.
Specifically, you'll learn:
Structuring Your Admissions Team to Serve Adult Education: An In-Depth Look at Admissions Best Practices and Evaluating ROI
Part 2 in our three-part series
Whether or not your institution succeeds or fails with its adult education and distance learning programs depends largely on the structure of your admissions team. In this paper, we will explore your institution's admissions structure, how to build your team and how to gauge your team's effectiveness.
Key takeaways include:
• Why your admissions structure must be different to serve your adult education division
• How to modify your admissions team to meet the needs of adult and distance learners
• How to determine ROI: measuring admissions performance success on the micro level
There's no question that higher education budgets as a whole have been rocked recently by economic change. More institutions are looking for other areas of opportunity for growth. Many have turned to adult ground and distance education programs as an economically viable option to grow their overall student populations. In this white paper, Building a Successful Adult Education Program: Part 1, we offer three critical factors to examine before launching adult education programs. Want to learn more?
At the recent NACAC conference, we not only made fresh-baked cookies that became famous, we also presented, “Using Predictive Modeling and Communications Plans to Make the Most of Your Marketing Dollars”.
Over 150 attendees attended this presentation. In it, you will learn more about:
An institutional website isn’t just an informative portal—it can also be a highly effective marketing tool for admissions. Read on for some tips on how to turn your website into an admissions machine!
Traditional Campaigns for a Digital Age: Interactive lead harvesting. Text messaging. Mobile browsing. With the recent buzz about using social networking and interactive and mobile methods to reach your customer base, it’s easy to overlook the tried and true techniques for direct marketing. They not only still survive – they thrive – because they work.
