Check out our podcast on ‘Smart Budgeting and Marketing Planning’. Vince Giambalvo, PlattForm’s Regional Vice President sat down with Jonathan Shores, Vice President for Enrollment and Marketing for Montreat College and discussed Shores’ approach to budgeting and marketing for the upcoming year, what’s new in higher education marketing and key strategies to employ to increase enrollment success.
Listen to the podcast!
To give you a better idea of the available media and the strengths and weaknesses of each, we've performed an analysis. This chart will guide you through the selection process and help you choose the medium that will help maximize responses to your advertising efforts.
With so many different marketing options availabke, it's easy to overlook some of the most valuable solutions. To make a big impact in your enrollment efforts, PlattForm recommends these five must-haves for your budget.
Key takeaways include:
Landing page optimization is a key component of a successful pay-per-click marketing campaign. Download our 5 Tips one sheet to learn how to ensure your landing pages perform to their fullest potential.
The paper offers insights and guidance on the best marketing strategies for promoting adult education programs in a digital age, an analysis to help you determine which media will be most effective for your plan and guidelines for how to determine ROI.
Specifically, you'll learn:
A legal perspective on the new .xxx extension and an action plan to protect your intellectual property.
The .XXX extension became available for purchase in early December. Is your school at risk? What are your legal rights? How can you legally protect the integrity of your brand?
In this webinar, we discussed:
• .XXX and the implications for the education sector
• Other proposed top-level extensions
• General discussion regarding school trademarks
• Brand terms/trademarks for sponsored advertising
• Social media, blogging and intellectual property regulations
Structuring Your Admissions Team to Serve Adult Education: An In-Depth Look at Admissions Best Practices and Evaluating ROI
Part 2 in our three-part series
Whether or not your institution succeeds or fails with its adult education and distance learning programs depends largely on the structure of your admissions team. In this paper, we will explore your institution's admissions structure, how to build your team and how to gauge your team's effectiveness.
Key takeaways include:
• Why your admissions structure must be different to serve your adult education division
• How to modify your admissions team to meet the needs of adult and distance learners
• How to determine ROI: measuring admissions performance success on the micro level
At the recent NACAC conference, we not only made fresh-baked cookies that became famous, we also presented, “Using Predictive Modeling and Communications Plans to Make the Most of Your Marketing Dollars”.
Over 150 attendees attended this presentation. In it, you will learn more about:
The more you read about smart phones and see them everywhere, the more you wonder if you should tailor your marketing to serving the mobile market. The quick answer is a resounding YES! The longer answer is to explain what you’re missing out on without mobile, which this one sheet does nicely.
