Check out our podcast on ‘Smart Budgeting and Marketing Planning’. Vince Giambalvo, PlattForm’s Regional Vice President sat down with Jonathan Shores, Vice President for Enrollment and Marketing for Montreat College and discussed Shores’ approach to budgeting and marketing for the upcoming year, what’s new in higher education marketing and key strategies to employ to increase enrollment success.
Listen to the podcast!
With so many different marketing options availabke, it's easy to overlook some of the most valuable solutions. To make a big impact in your enrollment efforts, PlattForm recommends these five must-haves for your budget.
Key takeaways include:
The paper offers insights and guidance on the best marketing strategies for promoting adult education programs in a digital age, an analysis to help you determine which media will be most effective for your plan and guidelines for how to determine ROI.
Specifically, you'll learn:
Structuring Your Admissions Team to Serve Adult Education: An In-Depth Look at Admissions Best Practices and Evaluating ROI
Part 2 in our three-part series
Whether or not your institution succeeds or fails with its adult education and distance learning programs depends largely on the structure of your admissions team. In this paper, we will explore your institution's admissions structure, how to build your team and how to gauge your team's effectiveness.
Key takeaways include:
• Why your admissions structure must be different to serve your adult education division
• How to modify your admissions team to meet the needs of adult and distance learners
• How to determine ROI: measuring admissions performance success on the micro level
There's no question that higher education budgets as a whole have been rocked recently by economic change. More institutions are looking for other areas of opportunity for growth. Many have turned to adult ground and distance education programs as an economically viable option to grow their overall student populations. In this white paper, Building a Successful Adult Education Program: Part 1, we offer three critical factors to examine before launching adult education programs. Want to learn more?
The more you read about smart phones and see them everywhere, the more you wonder if you should tailor your marketing to serving the mobile market. The quick answer is a resounding YES! The longer answer is to explain what you’re missing out on without mobile, which this one sheet does nicely.
An institutional website isn’t just an informative portal—it can also be a highly effective marketing tool for admissions. Read on for some tips on how to turn your website into an admissions machine!
Archived webinar; Spring 2011
Click here to view the webinar.
If you’re embarking on a website redesign or launching a new website, make sure you take the time to learn about current trends. Educating yourself could save you hundreds, or even thousands, of dollars on a site that looks outdated or unprofessional. So, what are the current trends you should know about?
