An institutional website isn’t just an informative portal—it can also be a highly effective marketing tool for admissions. Read on for some tips on how to turn your website into an admissions machine!
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Student Search
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Archived webinar; Spring 2011
- Using your website as an admissions tool
- 2011 design trends
- Mobile marketing
Click here to view the webinar.
For years, tracking response rates was the gold standard for determining the effectiveness of college Search campaigns. No longer. As traditional response rates for many colleges and universities show decline, new marketplace dynamics are exposing the need for colleges to open up to the idea that though Search remains a supremely effective way to reach prospective students, many long-held conventions of Search programs are rapidly losing their currency. What is needed – and, in fact, what is emerging – in this era of technology-driven consumerism is an outcomes-based approach that allows for a more accurate and comprehensive evaluation of Search return on investment. In this white paper, we will address the evolution of student Search and discuss why a new generation of Search marketing tools must also be complemented by new strategies and more comprehensive performance measures. Download the white paper to read more.
For years, tracking response rates was the gold standard for determining the effectiveness of college Search campaigns. No longer. As traditional response rates for many colleges and universities show decline, new marketplace dynamics are exposing the need for colleges to open up to the idea that, though Search remains a supremely effective way to reach prospective students, many long-held conventions of Search programs are rapidly losing their currency. What is needed – and, in fact, what is emerging – in this era of technology-driven consumerism is an outcomes-based approach that allows for a more accurate and comprehensive evaluation of Search return on investment. In this white paper, we will address the evolution of student Search and discuss why a new generation of Search marketing tools must also be complemented by new strategies and more comprehensive performance measures. Download the white paper to read more.
Fire up your smartphone (Droid, Blackberry, HTC or even your fancy shmancy new iPhone 4G) and keep reading. You’ve heard of 1-800 numbers, Purls, Texting and even the most ancient form of response: the reply slip in the #9 envelope. Introduce, the Quick Response code, aka QR code.
Traditional Campaigns for a Digital Age: Interactive lead harvesting. Text messaging. Mobile browsing. With the recent buzz about using social networking and interactive and mobile methods to reach your customer base, it’s easy to overlook the tried and true techniques for direct marketing. They not only still survive – they thrive – because they work.
