Check out our podcast on ‘Smart Budgeting and Marketing Planning’. Vince Giambalvo, PlattForm’s Regional Vice President sat down with Jonathan Shores, Vice President for Enrollment and Marketing for Montreat College and discussed Shores’ approach to budgeting and marketing for the upcoming year, what’s new in higher education marketing and key strategies to employ to increase enrollment success.
Listen to the podcast!
At the recent NACAC conference, we not only made fresh-baked cookies that became famous, we also presented, “Using Predictive Modeling and Communications Plans to Make the Most of Your Marketing Dollars”.
Over 150 attendees attended this presentation. In it, you will learn more about:
The more you read about smart phones and see them everywhere, the more you wonder if you should tailor your marketing to serving the mobile market. The quick answer is a resounding YES! The longer answer is to explain what you’re missing out on without mobile, which this one sheet does nicely.
The iPad can have many uses, from creative, medical, to entertainment, and now scholarly. According to Oklahoma State University, the iPad’s use in class enhances productivity and reduces faculty and student costs. Another added plus is the ability for users to have class materials, calendars and study Apps all on one device that is easy to use and transport.
Schools such as the University of Minnesota, University of California- Irvine and Stanford have recently started giving their medical students iPads to use for the medical curriculum. Many of the students, along with having the ability to carry visual aids and class materials with them during clinicals, are also using the iPad’s Apps, such as interactive anatomy visualizers, to help with studying.
The iPad’s ability to engage students more than the conventional university class is a reason to invest in this new technology. Teachers can make podcasts and movies to load directly on iTunes for students to download, along with playing videos directly onto a big TV screen in class. It’s great for students too, because the iPad provides unlimited access to information.
There have been some concerns about the iPad’s use in class from administration, stating that students will use the devise for things other than class work such as surfing the internet; however, with the rise of smart phones, students have access to internet almost all the time anyways.
Why make students carry heavy backpacks, which cause future back problems, when students can simply carry all their class materials on the iPad which weighs 1.33 pounds? There is no longer an excuse of assignments not being done because students forgot their book, or were not in class.
Although this trend is a new concept; technology like the iPad is slowly making its way into the classrooms, and books are making their way out.
An institutional website isn’t just an informative portal—it can also be a highly effective marketing tool for admissions. Read on for some tips on how to turn your website into an admissions machine!
Archived webinar; Spring 2011
Click here to view the webinar.
If you’re embarking on a website redesign or launching a new website, make sure you take the time to learn about current trends. Educating yourself could save you hundreds, or even thousands, of dollars on a site that looks outdated or unprofessional. So, what are the current trends you should know about?
For years, tracking response rates was the gold standard for determining the effectiveness of college Search campaigns. No longer. As traditional response rates for many colleges and universities show decline, new marketplace dynamics are exposing the need for colleges to open up to the idea that though Search remains a supremely effective way to reach prospective students, many long-held conventions of Search programs are rapidly losing their currency. What is needed – and, in fact, what is emerging – in this era of technology-driven consumerism is an outcomes-based approach that allows for a more accurate and comprehensive evaluation of Search return on investment. In this white paper, we will address the evolution of student Search and discuss why a new generation of Search marketing tools must also be complemented by new strategies and more comprehensive performance measures. Download the white paper to read more.
Social media, websites, apps, QR codes … it seems like every marketing channel is going mobile. And for good reason. Research by ComScore indicates that mobile is on track to exceed the desktop in usage by 2013. Mobile media users account for 38% of cell phone owners, compared to 32% that just use voice and 30% that use only voice and text. As mobile continues to grow in popularity, many marketers are taking their websites mobile as well. So how do you decide if a mobile site is right for your institution?
For years, tracking response rates was the gold standard for determining the effectiveness of college Search campaigns. No longer. As traditional response rates for many colleges and universities show decline, new marketplace dynamics are exposing the need for colleges to open up to the idea that, though Search remains a supremely effective way to reach prospective students, many long-held conventions of Search programs are rapidly losing their currency. What is needed – and, in fact, what is emerging – in this era of technology-driven consumerism is an outcomes-based approach that allows for a more accurate and comprehensive evaluation of Search return on investment. In this white paper, we will address the evolution of student Search and discuss why a new generation of Search marketing tools must also be complemented by new strategies and more comprehensive performance measures. Download the white paper to read more.
