Conferences

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Key takeaways include:

  • The importance of setting realistic cost-per-enrollment goals
  • How to modify your admissions team to meet the needs of adult and distance learners
  • How to determine ROI by measuring admissions performance success on the micro level
  • The four factors to examine in order to determine marketing mix
  • How to encourage collaboration between the marketing and admissions teams
  • And more!

A legal perspective on the new .xxx extension and an action plan to protect your intellectual property.

The .XXX extension became available for purchase in early December. Is your school at risk? What are your legal rights? How can you legally protect the integrity of your brand?

In this webinar, we discussed:

•    .XXX and the implications for the education sector
•    Other proposed top-level extensions
•    General discussion regarding school trademarks
•    Brand terms/trademarks for sponsored advertising
•    Social media, blogging and intellectual property regulations

At the recent NACAC conference, we not only made fresh-baked cookies that became famous, we also presented, “Using Predictive Modeling and Communications Plans to Make the Most of Your Marketing Dollars”.  

 Over 150 attendees attended this presentation. In it, you will learn more about:

  • Identifying students most likely to enroll in your institution
  • Reducing fiscal and staff resources dedicated to admissions marketing
  • Alfred State College’s use of predictive modeling. The school was recognized by University Business as a “Model of Efficiency” honoree.

Archived webinar; Spring 2011

  • Using your website as an admissions tool
  • 2011 design trends
  • Mobile marketing

Click here to view the webinar.

Presentation given by Brad Gibbs, PlattForm Higher Education and Marcelo Parravicini, Post University at the ACHE South 2011 Spring Conference.

Presentation given by Jeremy Schoen, PlattForm Higher Education and Marcelo Parravicini, Post University at the 24th Annual NAGAP Conference.