News & Events

PlattForm Higher Education announced today that the agency will exhibit and present at the National Association for College Admission Counseling (NACAC) 2011 National Conference scheduled for September 22-24 in New Orleans at the Ernest N. Morial Convention Center.

PlattForm Higher Education will exhibit at booth #631. Attendees who stop by can benefit from PlattForm’s expertise in working with institutions to help them reach their enrollment goals. In addition to this fresh thinking, booth visitors can enjoy a fresh-baked cookie.

NACAC attendees are also invited to attend PlattForm’s educational session, Using Predictive Modeling and Communication Plans to Make the Most of Your Marketing Dollars. Predictive modeling identifies students most likely to enroll. By honing in on these particular students, less fiscal and staff resources are needed.

Time Block: A
Session Number: A114
Date: Thur., 9/22
Time: 3:15-4:30 p.m.   
Co-presenters:
Deborah J. Goodrich, Associate Vice President for Enrollment Management at Alfred State College   
Dave Voskuil, Interim Vice President for Enrollment Management at Southwestern University
Moderator: Lyle Kraft, VP of Enrollment Management at PlattForm Higher Education  

“Institutions waste marketing dollars every year by reaching students who will never enroll,” said Kraft. “With predictive modeling and the right communications plan, institutions can target their marketing and message where it will generate the greatest impact on enrollment.”  

About PlattForm Higher Education
PlattForm Higher Education is the largest full-service agency specializing in enrollment marketing for higher education. For more than 20 years, we have brought innovation, specialized expertise and exceptional service to colleges and universities throughout the United States and Canada. We offer a range of services in traditional and interactive marketing. Our services include creative, direct response, media, mobile marketing, pay-per-click advertising, search engine optimization, and website design and development.