PlattForm Higher Education closely monitors the tools, techniques and technologies currently being leveraged in the higher education industry, and we anticipate new trends before they emerge. Sharing these higher education resource findings supports our efforts to act as advocates for higher education professionals. We help you stay savvy by tuning you in to the latest research, insights and developments in the sector.
Tap into some of the finest minds in higher education with these resources.
Check out our podcast on ‘Smart Budgeting and Marketing Planning’. Vince Giambalvo, PlattForm’s Regional Vice President sat down with Jonathan Shores, Vice President for Enrollment and Marketing for Montreat College and discussed Shores’ approach to budgeting and marketing for the upcoming year, what’s new in higher education marketing and key strategies to employ to increase enrollment success.
Listen to the podcast!
To give you a better idea of the available media and the strengths and weaknesses of each, we've performed an analysis. This chart will guide you through the selection process and help you choose the medium that will help maximize responses to your advertising efforts.
With so many different marketing options availabke, it's easy to overlook some of the most valuable solutions. To make a big impact in your enrollment efforts, PlattForm recommends these five must-haves for your budget.
Key takeaways include:
Prompt inquiry response and continual nurturing is vital to optimal conversion rates and successful student enrollment. Here, we provide best practices for key admissions processes as well as industry trends.
With all the changes in the education marketing industry in the last decade, one element has never wavered: PlattForm Higher Education’s focus on direct response inquiry generation and branding. Most agencies outsource video production. But PlattForm Higher Education continues to offer a full suite of video production services, in-house. This allows us to manage our clients’ budgets effectively, while utilizing our vast knowledge of the education industry to create stellar video creative that elicits the desired response from potential students.
Our clients rely on us for answers to these typical questions: “How much should I pay for a high-quality TV spot?” and “How can I get the most for my money with video?” The answers depend on a variety of factors, but we’ve developed some examples of PlattForm Higher Education resources and price ranges to use as practical guidelines for helping you develop video solutions to your marketing challenges.
Landing page optimization is a key component of a successful pay-per-click marketing campaign. Download our 5 Tips one sheet to learn how to ensure your landing pages perform to their fullest potential.
The paper offers insights and guidance on the best marketing strategies for promoting adult education programs in a digital age, an analysis to help you determine which media will be most effective for your plan and guidelines for how to determine ROI.
Specifically, you'll learn:
A legal perspective on the new .xxx extension and an action plan to protect your intellectual property.
The .XXX extension became available for purchase in early December. Is your school at risk? What are your legal rights? How can you legally protect the integrity of your brand?
In this webinar, we discussed:
• .XXX and the implications for the education sector
• Other proposed top-level extensions
• General discussion regarding school trademarks
• Brand terms/trademarks for sponsored advertising
• Social media, blogging and intellectual property regulations
Structuring Your Admissions Team to Serve Adult Education: An In-Depth Look at Admissions Best Practices and Evaluating ROI
Part 2 in our three-part series
Whether or not your institution succeeds or fails with its adult education and distance learning programs depends largely on the structure of your admissions team. In this paper, we will explore your institution's admissions structure, how to build your team and how to gauge your team's effectiveness.
Key takeaways include:
• Why your admissions structure must be different to serve your adult education division
• How to modify your admissions team to meet the needs of adult and distance learners
• How to determine ROI: measuring admissions performance success on the micro level
