Declining College Search Response Rates

For years, tracking response rates was the gold standard for determining the effectiveness of college Search campaigns. No longer. As traditional response rates for many colleges and universities show decline, new marketplace dynamics are exposing the need for colleges to open up to the idea that though Search remains a supremely effective way to reach prospective students, many long-held conventions of Search programs are rapidly losing their currency. What is needed – and, in fact, what is emerging – in this era of technology-driven consumerism is an outcomes-based approach that allows for a more accurate and comprehensive evaluation of Search return on investment. In this white paper, we will address the evolution of student Search and discuss why a new generation of Search marketing tools must also be complemented by new strategies and more comprehensive performance measures. Download the white paper to read more.

Attached file: 

PFHE White Paper_Declining Search Response Rates.pdf