Off-Page

When other web sites link to yours, it is like a vote of confidence or validation that your site has meaningful, relevant information. Off-page optimization refers to how the rest of the internet portrays your web site. Proper off-page SEO takes time, strategy and a little bit of insight. Here are some of the ways PlattForm can build your web site’s off-page optimization.
 

• Inbound Backlinks
  A backlink refers to when another web site links to yours. Link popularity is one of the most important elements in search engines’ ranking algorithms. The more backlinks from other relevant sites, the better. They build authority within the search engines while creating additional entrance points to your site.
• Microblogging
  Microblogging presence on sites such as Twitter and FriendFeed allow you to use short and simple messaging that can help build a community around your brand. Microblogging can even include pictures and video that help relay your message. An effective microblogging strategy can become a time-consuming endeavor, but it can also have tremendous benefits.
• Social Media
  Considering the popularity of the numerous social media channels available, it’s important to have a web site marketing strategy that leverages the opportunity that they present. Social Media and SEO efforts need to work in conjunction in order to be truly effective and produce results.
• Video Optimization & Marketing
  Optimization practices used to promote your web site, can be applied to video as well. A presence in video search engines like YouTube, Google Video, Metacafe and others offer another way to expand your presence, build awareness, and promote your brand.
• Local Map Search
  Local search should be a big part of your web site marketing strategy. When people search locally for your product or service, does your organization show up in the Google Maps, Local.com, Yahoo! Local listings?

 
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