On Page

On-page optimization matters. It functions as the backbone of your SEO strategy and without it, other (off-page) efforts can fall flat. PlattForm starts by analyzing the current state of your site to determine what’s missing, and then decides the best way to implement changes. Below are just a few of the ways PlattForm ensures that your site’s on-page elements are optimized.
 

• Keyword Research
  Knowing which keywords you should be targeting to rank for terms with the right combination of volume, relevance and competition is one of the most important aspects of on-page optimization.
• Content
  What’s the right amount of content? How many keywords should I use per page? Where should my content be relative to flash and other images? What about using the same content in multiple places? All of these things need to be taken into consideration when developing and evaluating your site’s content.
• Site Architecture & Interlinking Strategy
  Does your site structure look more like a jungle than a tree? A simple, tree-like architecture with an interlinking strategy should be established throughout your site.
• Title Tags
  Title tags are critical to SEO. If you want your site to rank for relevant terms, it’s necessary to establish unique, customized title tags with targeted keywords for each page of your site.
• Meta Data
  Just as each page within your site needs a title tag, it also needs a quality description that creates a call to action within the Search Engine Results Pages: a reason for the user to click on your page instead of someone else’s.
• URL Structure
  Messy URL structure confuses search engines and users. The URL structure throughout your web site needs to be well-thought out, well-structured, and contain the right keywords.
• Crawlability Opportunities
  Search engines should be able to quickly and easily find all of your web site’s content. Things like Flash, JavaScript and images, if not developed on the site properly, can get in the way and make content harder to find.

 
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