WebSite Marketing

Think of it as the big picture, web site marketing includes all of the efforts used to promote your site and improve your SEO performance. On and off-page optimization, social media, usability testing, design elements and even the layout of your site are part of your web site marketing strategy. A comprehensive, integrated web site marketing strategy can help boost traffic and increase conversion rates. How does your web site marketing strategy stack up?
 
PlattForm has developed a comprehensive web marketing service that allows you to focus on what you do best, and let us handle the rest, when it comes to your web site. For a set monthly budget, you’ll get an SEO Specialist dedicated to your account, that will help develop and implement a web site marketing plan that fits your needs. PlattForm’s SEO experts understand the fast-paced, ever-changing SEO landscape, and we know what it takes to make your site perform. Just as important, we know how to improve the things that don’t.
 
The PlattForm Approach
PlattForm begins by discussing your goals, evaluating your current web site and from there, defining a strategy that fits for you. We look at where you’re at now and where you want to go. A six month marketing plan that details our strategy is presented for your review. While a portion of your monthly budget is allocated towards on and off-page SEO maintenance, the remainder is dedicated to variable initiatives – anything from directory submissions to Social Media marketing. These variable services change from month to month, and that take your web site beyond what a typcial “SEO campaign” would. As we move along in with your Web Site Marketing campaign, adjustments are made based on need and performance. Here are just some of the things PlattForm can do with your monthly variable service budget:

  • New pages and articles (including copy and SEO)
  • Expansion package with or without blog
  • Paid links
  • Major directories
  • PR Web article writing/submission
  • Custom blog
  • Widgets
  • Programming updates
  • Video Library
  • Design updates
  • Online application
  • Quick contact form
  • Schedule an appointment form
  • Multivariate testing
  • Reputation management
  • Wikipedia

Click Here to Request a Website Analysis.