Direct Mail

You are constantly being asked to do more with less. With PlattForm Higher Education, you can recruit more of the best and brightest students for your institution with a smaller budget. How? Expertly developed and executed direct mail campaigns designed to help you build relationships with more of the right prospective students – while cutting your costs at every turn.

Our extensive range of in-house capabilities means our experts will personally guide you through each step of the process, regardless of the scope of your project. Whether you need high-impact direct mail pieces that stand alone or mailings used as the centerpiece of a multiple touch point recruitment campaign, we have you covered.

Let our team of experts give you the resources to deliver exceptional direct mail pieces including search mailings, letter packages, admissions packets, postcards and more.

Streamline Your Search with the Ideal List
Our breakaway list development strategies ensure that your recruitment dollars are only spent on those prospective students who are most likely to proceed the furthest through the admissions process. Our list development strategy integrates in-depth research, your input and advanced technology that allows us to identify your ideal target audience. Our rigorous attention to detail also means your list is free from duplicate entries and that you have the most current names and addresses.

This process streamlines your search, saves you money and helps you enroll students who will thrive at your institution.

Personalize Your Message
Search mailings that really deliver send personal messages that speak to your prospective students. Our search professionals work closely with you to identify exactly who your target audience is. We learn what their affinities and affiliations are, where they live, and more, so your prospective students are as tightly targeted as possible.

Then, our award-winning writers and designers create colorful, personalized printed documents that help you build lasting relationships and show your prospective students that they have been carefully selected as candidates for admission at your institution. This sends a strong, portable message that can be read and re-read multiple times by inquiries, parents and guidance counselors.

Because we utilize the most advanced tracking technologies, your direct mail pieces provide your prospective students with the option to respond online via a personalized web page. With our range of services and extensive capabilities, your prospective students have the ability to respond in the manner they feel most comfortable.

Enhance Your Search at Every Stage
By fusing experience, creativity and advanced technology, our expert direct mail professionals can guide you through each step of the search mailing process. From list acquisition to copywriting and design to distribution and tracking, we provide total search strategies.

Giving you comprehensive support doesn’t end when you have received inquiries from your search mailings. We thoroughly analyze your responses in order to guide you through the next stage of your highly personalized communications strategy. With our team of dedicated experts, your search mailing campaign is continually fine-tuned for maximum personalization and cost-efficiency.

With our search experts on your recruitment team, you have a partner with time, resources and experience. Let us help you succeed.