Direct Marketing

If you could build the best possible model of your ideal student and then effectively connect with prospective students who best match that model, what would it look like? For starters, you’d have the name of every person who would be most likely to enroll, thrive and succeed at your institution. Then, you’d personally reach out to them to get the admissions ball rolling as soon as possible, right? At PlattForm Higher Education, our direct marketing experts can make it easy for you to do just that.

We create your ideal list of potential students and help you develop and implement a highly personalized communications campaign that lets you speak to your potential students, their parents and other decision makers in their language.

The best part? Working with our experts doesn’t just save you time, money and resources – it can significantly increase your response rates while helping you recruit the best and brightest students.

Get Your Search Strategy in Gear
Don’t know exactly who your ideal student is? You may as well be driving your direct mail campaign in the dark. That’s why we begin your student search by building the best possible model of potential students for your institution. Using advanced technology, in-depth demographic research and your input, we put you in contact with the right students from the beginning – ultimately delivering you the best ROI. It’s kind of like turning your headlights on and pointing you in the right direction from day one.

Our thorough pre-analysis means we can identify your potential students based on a wide range of criteria. We look at defining characteristics such as test scores, extracurricular activities, organizational affiliations, affinities, where they live and much more. Tightly targeting your ideal audience means we can tailor a message that speaks directly to the potential students who are most likely to enroll at your institution. Let our experts help steer you toward success.

Get Total Campaign Support
At PlattForm Higher Education, our direct marketing campaigns are each customized to meet your individual needs. Even though no two strategies ever look exactly alike, one element always stays the same: the support you receive at every turn. That means we work closely with you to ensure that your goals are being met. From procuring and creating your list to developing your creative in-house and delivering a highly personalized message via multiple communication paths, we will guide you through every stage of the process.

We can even help you continue to refine and personalize your communications strategy with each campaign cycle, thanks to our thorough tracking and analysis capabilities. Our experts can help you decide what step to take next based on your response, whether it means scheduling a phone call with your admissions department or delivering a personalized application package to drive your enrollment. 

Integrate Your Approach for Maximum Response
Let us work with you to develop a highly personalized, seamlessly integrated communication strategy. There are more ways to get in touch – and stay in touch – with your prospective students today than ever before. We’ll help you determine the best approach for each of your potential students. Then, we’ll help you provide more ways for your potential students to respond. Whether that means mailing back a reply card in a return envelope, responding with an email, visiting a personal web site, sending a text message or calling a toll-free number, we give your potential students the ability to choose the communication path that comes most naturally. 

Direct Mail	Email Marketing	Call Center Solutions