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From higher education marketing research to higher education consulting, our white papers provide valuable insights for your institution’s success.

Marketing Your Adult Ed Program

The paper offers insights and guidance on the best marketing strategies for promoting adult education programs in a digital age, an analysis to help you determine which media will be most effective for your plan and guidelines for how to determine ROI.

Specifically, you'll learn:

  • The four factors that determine your optimum marketing mix
  • The importance of diversifying your marketing mix
  • How the roles of marketing and admissions departments differ
  • Tips on measuring the performance of your marketing efforts

Download white paper

Structuring Admission for Adult Ed

Structuring Your Admissions Team to Serve Adult Education: An In-Depth Look at Admissions Best Practices and Evaluating ROI
Part 2 in our three-part series

Whether or not your institution succeeds or fails with its adult education and distance learning programs depends largely on the structure of your admissions team. In this paper, we will explore your institution's admissions structure, how to build your team and how to gauge your team's effectiveness.

Key takeaways include:
• Why your admissions structure must be different to serve your adult education division
• How to modify your admissions team to meet the needs of adult and distance learners
• How to determine ROI: measuring admissions performance success on the micro level

 

 

Building a Successful Adult Ed Program

There's no question that higher education budgets as a whole have been rocked recently by economic change. More institutions are looking for other areas of opportunity for growth. Many have turned to adult ground and distance education programs as an economically viable option to grow their overall student populations. In this white paper, Building a Successful Adult Education Program: Part 1, we offer three critical factors to examine before launching adult education programs. Want to learn more?

 

Declining College Search Response Rates

For years, tracking response rates was the gold standard for determining the effectiveness of college Search campaigns. No longer. As traditional response rates for many colleges and universities show decline, new marketplace dynamics are exposing the need for colleges to open up to the idea that though Search remains a supremely effective way to reach prospective students, many long-held conventions of Search programs are rapidly losing their currency. What is needed – and, in fact, what is emerging – in this era of technology-driven consumerism is an outcomes-based approach that allows for a more accurate and comprehensive evaluation of Search return on investment. In this white paper, we will address the evolution of student Search and discuss why a new generation of Search marketing tools must also be complemented by new strategies and more comprehensive performance measures. Download the white paper to read more.

application/pdf iconPFHE White Paper_Declining Search Response Rates.pdf
Five Reasons to Rethink Your Hispanic Marketing Strategy

Marketers who don't invest the time and resources to target the Hispanic market are missing out on a vital, and still largely, untapped segment. There is overwhelming evidence that confirms Hispanics are a crucial part of the American customer base which continues to grow at a rapid pace. Consider these five statistics from research conducted by different marketing research companies.

application/pdf iconHispanicMarketing_1.pdf
Pinpoint Your Pay-Per-Click Marketing

So many people are online today that it’s hard to imagine effectively cornering any local audience with a marketing message. At least that’s the way some institutions feel about their online marketing efforts, especially when it comes to reaching out to students in the limited geographical range from where they draw the most students. And we all know how important geography is in the higher education business.

application/pdf iconGeotargeting_PPC_2010.pdf
QR Codes: The Future Is Upon Us

Fire up your smartphone (Droid, Blackberry, HTC or even your fancy shmancy new iPhone 4G) and keep reading. You’ve heard of 1-800 numbers, Purls, Texting and even the most ancient form of response: the reply slip in the #9 envelope. Introduce, the Quick Response code, aka QR code.

application/pdf iconQR Codes.pdf
Direct Marketing Done Right

Traditional Campaigns for a Digital Age: Interactive lead harvesting. Text messaging. Mobile browsing. With the recent buzz about using social networking and interactive and mobile methods to reach your customer base, it’s easy to overlook the tried and true techniques for direct marketing. They not only still survive – they thrive – because they work.

application/pdf iconDM Paper 8-24-09.pdf